Winners / 2012

Welcome to our Winners Circle, where you can view all of the MITX Interactive Award winners over the last 16 years. Our winners’ innovations, and the agencies who helped to create them, represent the best of the best in New England. So check out their profiles to learn more. Use the Sorting Fields above to view by year, category or agency/creator.

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  2012 Best Creative

  Project: Unreal. Candy Unjunked
  Agency/Creator: Genuine Interactive for Unreal Foods, Inc

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  2012 Best Engagement

  Project: Get Away With It
  Agency/Creator: Mullen

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  2012 Best of Show

  Project: LenCrafters CompleteLook
  Agency/Creator: SapientNitro for Luxottica

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  2012 Best Use of Technology

  Project: LenCrafters CompleteLook
  Agency/Creator: SapientNitro for Luxottica

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  2012 Best User Experience

  Project: Unreal. Candy Unjunked
  Agency/Creator: Genuine Interactive for Unreal Foods, Inc

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  2012 Brand Response Campaign

  Project: Olympus: Are You PEN Ready?
  Agency/Creator: mediahub/Mullen for Olympus Imaging America

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  2012 Branded Content

  Project: DiabetesEducation.com
  Agency/Creator: Cantina for Liberty Medical Supply, Inc

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  2012 Consumer Goods

  Project: LenCrafters CompleteLook
  Agency/Creator: SapientNitro for Luxottica

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  2012 Consumer Goods

  Project: LenCrafters CompleteLook
  Agency/Creator: SapientNitro for Luxottica

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  2012 Corporate Social Responsibility **NEW**

  Project: The Life is good 2011 Festival Campaign
  Agency/Creator: Life Is Good

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  2012 Digital Marketer of the Year

  Project: Fidelity
  Agency/Creator: Fidelity

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  2012 Direct Response Campaign

  Project: Kaspersky Lab The Dark Knight Rises Sweepstakes
  Agency/Creator: Havas Edge for Kaspersky Lab

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  2012 eCommerce

  Project: NYDJ Fall 2012 Collection Digital Lookbook
  Agency/Creator: Toth & Co. with Onestop for NYDJ

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  2012 Educational Institution

  Project: Andover Walkabout
  Agency/Creator: Genuine Interactive for Phillips Andover Academy

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  2012 eLearning

  Project: Virtual Ventilator
  Agency/Creator: Genuine Interactive for Children's Hospital Boston

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  2012 Experimental and Innovative **NEW**

  Project: LenCrafters CompleteLook
  Agency/Creator: SapientNitro for Luxottica

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  2012 Financial Services and Insurance

  Project: Like My Community
  Agency/Creator: Hill Holliday for Liberty Mutual

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  2012 Games

  Project: Red Bull Records - AWOLNATION Megalithic Mayhem
  Agency/Creator: Pod Digital Design

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  2012 Healthcare and Wellness

  Project: Good Form Running iPad Application
  Agency/Creator: Almighty for New Balance

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  2012 Integrated Campaign

  Project: Men in Black 3
  Agency/Creator: Hill Holliday for Dunkin' Brands

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  2012 Mobile – Excluding Advertising

  Project: Seaport Square iPad Application
  Agency/Creator: Neoscape, Inc. for Boston Global Investors

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  2012 Mobile Advertising

  Project: What Are You Drinkin' Ice Coffee Flick Game
  Agency/Creator: Hill Holliday for Dunkin' Brands

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  2012 Non Profit & Government

  Project: Birthright Israel's Mazel 13 Pin & Win Contest
  Agency/Creator: THD for Birthright Israel Foundation

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  2012 Paid Media Content **NEW**

  Project: Making a Big Bet on Comedy
  Agency/Creator: mediahub/Mullen for JettBlue

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  2012 Physical Computing & Robotics **NEW**

  Project: Duracell Kinect
  Agency/Creator: Digitas, Inc. for Procter and Gamble

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  2012 Professional Services

  Project: mullen.com
  Agency/Creator: Mullen

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  2012 Promotional Content

  Project: EF College Break Stories Campaign
  Agency/Creator: EF College Break, a division of EF Education First for

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  2012 Social Content

  Project: LensCrafters How You See It
  Agency/Creator: SapientNitro for Luxottica

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  2012 Social Engagement

  Project: Call Someone Who Cares
  Agency/Creator: Mullen for U.S. Cellular

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  2012 Sports

  Project: adizero
  Agency/Creator: Mullen for Adidas

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  2012 Technology

  Project: GoMo
  Agency/Creator: Mullen for Google

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  2012 Travel, Entertainment & Leisure

  Project: Get Away With It
  Agency/Creator: Mullen