Winners / 2009

Welcome to our Winners Circle, where you can view all of the MITX Award winners over the last decade. Our winners’ innovations, and the agencies who helped to create them, represent the best of the best in New England. So check out their profiles to learn more. Use the Sorting Fields above to view by year, category or agency/creator.

• ---

  
  

  2009 Applied Technology

  Project: Zipcar.com Redesign
  Agency/Creator: Zipcar in partnership with ISITE Design

• ---

  
  

  2009 Best Brand Campaign

  Project: 3Dudes Gone 3D
  Agency/Creator: Small Army for SolidWorks CAD software

• ---

  
  

  2009 Best Cross Media Campaign

  Project: Create Dunkin's Next Donut
  Agency/Creator: Studiocom with Ryan Partnership, RF Binder, Hill Holliday for Dunkin' Donuts

• ---

  
  

  2009 Best Direct Response Campaign

  Project: Amtrak's Acela
  Agency/Creator: Media Contacts with Mobext for Amtrak

• ---

  
  

  2009 Best Engagement

  Project: Expedition Africa
  Agency/Creator: Pod Digital Design for History Channel

• ---

  
  

  2009 Best of Show

  Project: Happiness Factory 3
  Agency/Creator: Sapient for The Coca-Cola Company

• ---

  
  

  2009 Best Use of Analytics

  Project: ACUVUE Consumer Acquisition & Campaign Management
  Agency/Creator: Prospectiv with J3 unit of Universal McCann for Vistakon division of Johnson & Johnson

• ---

  
  

  2009 Best Use of Search

  Project: Squaw Valley 50/60 Pass Paid Search
  Agency/Creator: AMP Agency for Squaw Valley USA

• ---

  
  

  2009 Best Use of Social Media

  Project: Harley-Davidson 2010 Motorcycles Mosaic
  Agency/Creator: Overdrive Interactive for Harley-Davidson

• ---

  
  

  2009 Best Use of Targeting

  Project: 2009 Zipcar Paid Search Campaign
  Agency/Creator: Overdrive Interactive for Zipcar

• ---

  
  

  2009 Best Use of Technology

  Project: Stanley Level iPhone App
  Agency/Creator: Mullen with Aurnhammer LLC for Stanley Works

• ---

  
  

  2009 Best Use of Video

  Project: "Speed Baby: 3DVIA Launches New Products Using Innovative Lead-Gen Video Site "
  Agency/Creator: Genuine Interactive for 3DVIA

• ---

  
  

  2009 Best User Experience

  Project: Zipcar.com Redesign
  Agency/Creator: Zipcar in partnership with ISITE Design

• ---

  
  

  2009 Biotechnology/Pharmaceuticals

  Project: Alnylam Corporate Website
  Agency/Creator: evoke interaction for Alnylam Pharmaceuticals

• ---

  
  

  2009 Branded Content

  Project: Celebrity Cruise Lines - Starring You Network
  Agency/Creator: Sapient for Celebrity Cruise Lines

• ---

  
  

  2009 Consumer Goods

  Project: Saturn Neighborhood
  Agency/Creator: DIGITAS for Saturn

• ---

  
  

  2009 Consumer Goods

  Project: Happiness Factory 3
  Agency/Creator: Sapient for The Coca-Cola Company

• ---

  
  

  2009 Education and Learning

  Project: Hooked on Phonics Learn to Read
  Agency/Creator: Bridgeline Software, Inc. for Smarterville, Inc.

• ---

  
  

  2009 Educational Institution

  Project: Wharton MBA web site redesign
  Agency/Creator: iFactory with Yellow Pencil for Wharton School of Business

• ---

  
  

  2009 Financial Services

  Project: Green$ense
  Agency/Creator: Arnold Worldwide for Citizen's Bank

• ---

  
  

  2009 Games and Entertainment

  Project: Expedition Africa
  Agency/Creator: Pod Digital Design for History Channel

• ---

  
  

  2009 Health and Fitness

  Project: Massachusetts General Hospital Website Redesign
  Agency/Creator: Massachusetts General Hospital with Partners HealthCare and IconNicholson

• ---

  2009 Interactive Agency of the Year - New in 2009!

  Agency/Creator: Mullen

• ---

  
  

  2009 Interactive Marketer of the Year

  Agency/Creator: Dunkin' Donuts

• ---

  
  

  2009 Kids, ‘Tweens and Teens

  Project: Lifeskills Training
  Agency/Creator: VPG Integrated Media for National Health Promotion Associates

• ---

  
  

  2009 Mobile

  Project: Stanley Level iPhone App
  Agency/Creator: Mullen with Aurnhammer LLC for Stanley Works

• ---

  
  

  2009 News

  Project: Variety.com Redesign
  Agency/Creator: Mad*Pow for Variety Magazine

• ---

  
  

  2009 Non Profit & Government

  Project: The Bread Art Project
  Agency/Creator: Mullen with Honest NY for Grain Foods Foundation

• ---

  
  

  2009 Professional Services

  Project: centerbrook.com
  Agency/Creator: Beehive Media LLC with Centerbrook Architects and Planners for Centerbrook Architects and Planners

• ---

  
  

  2009 Real Estate

  Project: Welcome to Fenway Triangle
  Agency/Creator: Genuine Interactive with Rattle Advertising, Design, and Marketing for Samuels & Associates

• ---

  
  

  2009 Rich Internet Application (RIA)

  Project: Portfolio Insight
  Agency/Creator: John Hancock Funds

• ---

  
  

  2009 Social Influence Application

  Project: Will It Blend?
  Agency/Creator: Mullen for Olympus

• ---

  
  

  2009 Technology

  Project: Microsoft New England Research & Development Center Website
  Agency/Creator: Conover Tuttle Pace for Microsoft

• ---

  
  

  2009 Travel, Tourism, and Hospitality

  Project: Nation of Why Not
  Agency/Creator: Garfield Group Interactive for JWT & Royal Caribbean