MASSACHUSETTS INNOVATION & TECHNOLOGY EXCHANGE
 
Small Army

Small Army

We believe that everyone has a story, whether it¹s a person or a brand. The difference between storytelling and advertising is that one is authentic while the other is manufactured. At Small Army, we believe in authenticity.

Storytelling is for confident brands that are proud of who they are and want to tell the world without asterisks, parenthesis or caveats. At Small Army, we are storytellers for confident brands.

We enjoy telling stories in traditional media such as TV, radio and print as well as social media, on-line, webisode series and guerilla tactics. A good storyline can even find itself being incorporated into the packaging or even the product itself.

Small Army began telling award-winning stories in 2002. We are now the 13th largest ad agency in New England as reported by the Boston Business Journal. (They don’t rate storytellers yet.) We have a staff of twenty and are constantly looking for those individuals who have a special talent for telling stories.

To see examples of our storytelling, be sure to check out our award-winning campaign, “3Dudes Gone 3D” as it won an Effie and a MITX “Best Brand Campaign”. It demonstrates how powerful integration can work to build a brand while also selling product — in this case, increasing sales by 23%.

If interested in working with Small Army, please call CEO, Jeff Freedman at 617.450.0000.
http://www.smallarmy.net/