Usage Categories
Applied Technology
Sites, applications, or projects that take a cool new technology and, either, turn it into useful solutions, build an improved site or customer experience and/or integrate multiple technology elements in order to streamline a current business/service process. The project could include, but is not limited to, online commerce, search functionality, data management, or transaction processing, or any disparate set of these, or similar, technologies.
Content Integration
Sites, applications, projects or campaigns that successfully integrate a original, informational, educational or entertainment content as the main means to engage customers and drive marketing objectives.
Games & Branded Entertainment
Interactive, mobile or digital game and branded entertainment sites or applications that are produced for the purpose of entertainment, for promotion of a brand and/or targeted at specific demographics such as kids and teens. This category is also for sites and campaigns that are powered by game mechanics / gamification strategies.
Innovative Use of Social Strategies
Campaigns or projects that demonstrate the most innovative and effective strategy for utilizing social marketing to direct users to a specific action. This includes, but is not limited to, a cohesive implementation of multiple social media and online channels, crowdsourcing strategies, blogger outreach campaigns, and word-of-mouth campaigns.
Mobile
Mobile applications, sites or campaigns intentionally designed and/or optimized for mobile audiences. Examples include, but are not limited to; mobile applications, mobile games or mobile sites that demonstrate mobile as the primary objective of the site.
Rich Media
Sites, applications, projects or campaigns that allow a more powerful and high-performance visual/media or interactive experience.
Social Influence Applications
Sites, fan pages, platform implementations or applications that are used for social influence and aim to enhance community, information sharing, and collaboration in the form of online communities, emerging micro platforms, social-networking sites or applications, wikis, and blogs.
Use of Insight
Demonstration of the most thorough understanding of the target audience, whether through communications planning or customer insights, to inform a media plan, campaign, project or site.
Video
Sites, applications, projects or campaigns that allow a more powerful and high-performance visual/media or interactive experience.