Usage Categories
Applied Technology
Sites, applications, or projects that take a cool new technology and, either, turn it into useful solutions, build an improved site or customer experience and/or integrate multiple technology elements in order to streamline a current business/service process.
Branded Content
Sites, applications, projects or campaigns that successfully integrate a brand into original informational, educational or entertainment content in order to engage customers and drive marketing objectives. Examples include webisodes, informational or entertainment based microsites (that are not overtly branded), YouTube how-to videos, etc. In all cases, the branding takes a back-seat to the value of the content provided.
Games
Game sites or applications that are produced for the purpose of entertainment, for promotion of a brand and/or targeted at specific demographics such as kids and teens. Examples include social games, multiplayer games, casual games, or advergames.
Mobile
Mobile applications, sites or campaigns intentionally designed and/or optimized for mobile audiences. Examples include, but are not limited to; mobile applications, mobile games or mobile sites that demonstrate mobile as the primary objective of the site.
Social Influence Applications and Platforms
Sites, fan pages, platform implementations or applications that are used for social influence and aim to enhance community, information sharing, and collaboration in the form of online communities, emerging micro platforms, social-networking sites or applications, wikis, and blogs.
Social Media Campaigns
Campaigns or projects that demonstrate the most innovative and effective strategy for utilizing social media to direct users to a specific action. This includes, but is not limited to, a cohesive implementation of multiple social media and online channels, crowdsourcing strategies, blogger outreach campaigns, and word-of-mouth campaigns.
Video and Rich Media Experiences
Sites, applications, projects or campaigns that allow a more powerful and high-performance visual/media or interactive experience. This includes online video (pre-roll, in-banner, long form, viral, etc.) and rich media beyond static HTML (floating, expandable, peelbacks, overlays, widgets, mash-ups, etc.).