Reserved for top interactive efforts marketed directly to The Big C, this category features entries which transform consumer goods into consumer greats. Includes big ticket items, such as real estate and automobiles.
Corporate Social Responsibility **NEW**
Doing good has never been more important, and thankfully, do-gooders in the land of high rises and attachés abound. This category proves it, recognizing the best social responsibility campaigns — those which speak to a set of ethics or values by which a company does business, or offer major corporate support for a cause or charity.
This category celebrates top shelf retail sites, and sites devoted to providing online commerce (in loving memory of the Pets.com sock puppet).
We support smart. Which is why this category is dedicated to marketing initiatives promoting colleges, schools and universities, or programs within a school.
Don’t let the little “e” fool you — these entries exude Excellence with a capital E. This category highlights the most innovative use of tools, applications or sites created specifically to educate, train or provide e-learning on behalf of a company, product or service.
Financial Services and Insurance
Wait, wait, stay with us — these entries don’t rep that typical grey suit marketing. This category features engaging marketing efforts created for companies that market and/or sell financial products and/or services. Think banks, investment and insurance companies. Or Scrooge McDuck, if that helps.
Healthcare and Wellness
Entries in this category flex their innovation in marketing fitness, health and wellness products, services, information resources and/or facilities.
Nonprofit and Government
The marketing initiatives in this category include those created for or by a nonprofit organization, fundraising and charity program, or government agency, and may also include cause marketing campaigns and efforts to “do good.” Helping elderly people cross the street excluded (but encouraged).
Like the brave birds that clean alligators’ teeth, this category defines symbiotism —a cooperative relationship between companies. More specifically, you’ll find marketing efforts created by a business that lives to provide a service to another business (like law firms, accounting firms, and advertising/design/ public relations agencies).
Slam dunk entries in this category aim to promote sports brands or teams, or support sports or competitive athletes in general. San Dimas High School Football Rules!
As an unbiased host, we can’t pick favorite categories. But if there was a fire and we could only save one, well, just look at our name. But can you blame us? This category showcases memorable marketing created for B2C or B2B companies that develop and/or provide cutting edge technology products or services.
Travel, Entertainment & Leisure
It’s not difficult to love marketing that promotes a good time. It’s even easier to love the entries in this category — unforgettable marketing efforts created for businesses in the hospitality, travel or tourism industries (such as hotels and airlines) and entertainment and leisure industry (such as restaurants, movie theaters, casinos and museums).