Industry Categories
Biotechnology/Pharmaceuticals
Sites, applications, projects or campaigns for companies, associations, or other organizations in the biotechnology and pharmaceutical sectors.
Consumer Goods
Sites, applications, projects or campaigns created to market directly to consumers. This applies both to retail products and the retailers who drive brand awareness, indirectly sell to consumers and/or drive consumers to retail outlets. This category may also include the presentation of large price point products, including real estate and automobiles.
eCommerce
Sites, applications, projects or campaigns with the primary goal of providing online commerce and sales of any products/or services. This includes, but is not limited to, transactional commerce, personalized commerce and group buying.
Educational Institution
Sites, applications, projects or campaigns created to market an educational institution or programs within a school. This includes primary and secondary schools as well as higher education institutions.
eLearning
Sites, applications, projects or campaigns created with the primary goal of educating, training or providing e-learning to customers, clients, employees, or others on behalf of a company, product or service. This category also includes eLearning targeted at specified audiences, for instance, sites for kids, tweens and teens.
Entertainment
Sites, applications, projects or campaigns created with the primary goal of promoting an entertainment brand, artist, or property. This includes sites and/or titles created for sports teams, television shows, video games, motion pictures, and music.
Financial Services
Sites, applications, projects or campaigns for companies that market and/or sell financial products and/or services, such as banks, insurance companies and venture capital firms.
Healthcare and Wellness
Sites, applications, projects or campaigns created for health and fitness providers to market or sell fitness and wellness products or services; and/or address issues or disseminate information concerning healthcare and wellness; and/or promote health or fitness facilities.
News/Aggregated Content
Sites or applications whose primary purpose is to distribute information, whether it be news, advice, opinions or reviews. Examples include online publications/newsletters, blogs, news-only sources or other portals. The content can also be aggregated from a variety of sources or provided by one single source.
Nonprofit and Government
Sites, applications, projects or campaigns created for or by a nonprofit organization, government agencies or fundraising and charity programs. (Note: Sites whose primary mission is educational should be submitted into the appropriate Education category.)
Professional Services
Sites, applications, projects or campaigns created for a company that has a primary function of providing a service to other businesses. For example, this category includes, but is not limited to self-promotion of law firms, accounting firms, and advertising/design/ public relations agencies.
Technology
Sites, applications, projects or campaigns created for a B2C or B2B company that develops and/or provides technology products or services.
Travel, Tourism, and Hospitality
Sites, applications, projects or campaigns created for businesses in the hospitality, travel or tourism industries, such as hotels, restaurants, and airlines.