Industry Categories
B2B/Professional Services
Sites, applications, projects or campaigns created for a company that has a primary function of providing a service to other businesses. For example, this category includes, but is not limited to self-promotion of law firms, accounting firms, and advertising/design/ public relations agencies.
Consumer Goods
Sites, applications, projects or campaigns created to market directly to consumers. This applies both to retail products and the retailers who drive brand awareness, indirectly sell to consumers and/or drive consumers to retail outlets. This category may also include the presentation of large price point products, including real estate and automobiles.
eCommerce
Sites, applications, projects or campaigns with the primary goal of providing online commerce and sales of any products/or services. This includes, but is not limited to, transactional commerce, personalized commerce and group buying.
Educational Institution
Sites, applications, projects or campaigns created to market one or more educational institutions or programs within a school. This includes primary and secondary schools as well as higher education institutions.
eLearning
Sites, applications, projects or campaigns created with the primary goal of educating, training or providing e-learning to customers, clients, employees, or others on behalf of a company, product or service. This category also includes eLearning targeted at specified audiences, for instance, sites for kids, tweens and teens.
Financial Services
Sites, applications, projects or campaigns for companies that market and/or sell financial products and/or services, such as banks, insurance companies and venture capital firms.
Healthcare and Wellness
Sites, applications, projects or campaigns created for health and fitness providers to market or sell fitness and wellness products or services; and/or address issues or disseminate information concerning healthcare and wellness; and/or promote health or fitness facilities.
Nonprofit and Government
Sites, applications, projects or campaigns created for or by a nonprofit organization, fundraising and charity programs or government agencies. (Note: Sites whose primary mission is educational should be submitted into the appropriate Education category.)
Technology
Sites, applications, projects or campaigns created for a B2C or B2B company that develops and/or provides technology products or services.
Travel, Tourism, and Hospitality
Sites, applications, projects or campaigns created for businesses in the hospitality, travel or tourism industries, such as hotels, restaurants, and airlines.