"Best of" Categories
Best Engagement
Awarded to the entry that best leverages its audience and/or customer base. The winner will show a creative use of feedback and contributions from users to create content, spread the word, improve the product, or help each other use it.
Best of Show
Awarded to the entry with the best overall combination of creative concept, user experience, and use of technology. An entry does not have to win another "Best of" category award to qualify for the "Best of Show" award.
Best Use of Technology
Awarded to the entry that incorporates technology, new or old, in the most efficient, smart, and effective manner. This technology is appropriate to the target user, enhances the user's experience, and integrates well into the site.
Best User Experience
Awarded to the entry that provides the best overall user experience in terms of navigation and ease of use and allows users to accomplish critical tasks in an efficient manner.
Interactive Marketer of the Year
Awarded to the marketer who continuously sets gold standard in interactive marketing and who represents the ideal of interactive advertising through creativity, innovation, and proven success in the field, therefore demonstrating superior understanding and thought leadership in interactive marketing.
People's Choice for the Best Digital Marketing from a Local Brand
Awarded to the company whose online experience represents the ideal blend of creativity, innovation, and impact in connecting with their customers, as voted by "the people" on Boston.com.
Date: December 5, 2011
Location: Sheraton Boston, 39 Dalton Street, Boston, MA
Time: 6:00pm - 9:00pm