Award Categories
General categories are for web projects in 20+ industry categories from biotechnology to travel/tourism to technology. They also include non-industry specific categories such as applied technology and social influence application.
New categories in 2009 include branded content and games, and don't forget to check out the updates to the mobile, social influence application and news categories.
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BIMA Categories, developed in conjunction with MITX’s online advertising subsidiary group (the Boston Interactive Media Association), are for interactive marketing strategies including brand, direct response and cross media campaigns as well as the best use of social media and other emerging technologies.
New categories in 2009 include: best use of targeting and best use of analytics.
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The "Best of" Awards are selected from all entries. You cannot specifically compete for a "Best of" Award. Instead, each entry is automatically a candidate for these top honors.
During the judging process, judges can nominate any one of the entrants for one or all of the "Best of" awards. An entry does not have to be a category winner in order to qualify for a "Best of" award. These awards are judged by a special Advisory Committee.
New this year: Interactive Agency of the Year!
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