Award Categories
The digital media categories, developed in conjunction with MITX’s subsidiary group (BIMA - the Boston Interactive Media Association), are for campaigns where paid media is a significant part of the overall strategy.
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The industry categories are for sites, applications, projects or campaigns in specific industry categories ranging from biotechnology to travel/tourism to technology.
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The usage categories recognize creative executions of non-industry specific sites, applications, projects or campaigns, grouped by content type/use of a particular technology or channel.
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The "Best of" Awards are selected from all entries. You cannot specifically compete for a "Best of" Award. Instead, each entry is automatically a candidate for these top honors. During the judging process, judges can nominate any one of the entrants for one or all of the "Best of" awards. An entry does not have to be a category winner in order to qualify for a "Best of" award. These awards are judged by a special Advisory Committee.
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