Winners / 2008

Welcome to our Winners Circle, where you can view all of the MITX Award winners over the last decade. Our winners’ innovations, and the agencies who helped to create them, represent the best of the best in New England. So check out their profiles to learn more. Use the Sorting Fields above to view by year, category or agency/creator.

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  2008 Applied Technology

  Project: Digital Marketing Analytics Platform
  Agency/Creator: Visual IQ with Hill Holliday for Liberty Mutual

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  2008 Best Brand Campaign

  Project: National Grid Power of Action Campaign
  Agency/Creator: Mullen with Firstborn for National Grid

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  2008 Best Direct Response Campaign

  Project: Comcast Business Class Spring Promotion Acquisition Campaign
  Agency/Creator: OTOi, a One to One Interactive Company for Comcast

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  2008 Best Engagement

  Project: The Skinny on Mustard
  Agency/Creator: Genuine Interactive for Reckitt Benchiser (French's Mustard)

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  2008 Best Integrated Campaign

  Project: National Grid Power of Action Campaign
  Agency/Creator: Mullen with Firstborn for National Grid

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  2008 Best of Show

  Project: National Grid Power of Action Campaign
  Agency/Creator: Mullen with Firstborn for National Grid

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  2008 Best Use of Mobile

  Project: IKEA Catalog "Find It" Sweeps
  Agency/Creator: Valassis 1 to 1 Solutions for IKEA

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  2008 Best Use of Search

  Project: Harley-Davidson Paid Search Marketing 2008
  Agency/Creator: Overdrive Interactive for Harley-Davidson

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  2008 Best Use of Social Media

  Project: Burma It Cant Wait
  Agency/Creator: Digital Influence Group for Fanista

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  2008 Best Use of Sponsorship

  Project: Comcast Pandora Sponsorship
  Agency/Creator: OTOi, a One to One Interactive Company for Comcast

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  2008 Best Use of Technology

  Project: Hangout
  Agency/Creator: Hangout Industries for Hangout Industries

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  2008 Best Use of Video

  Project: Used Car Ambush
  Agency/Creator: Mullen with Struck for General Motors Corp. (GM Certified Used Vehicles)

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  2008 Best User Experience

  Project: Join Bain
  Agency/Creator: Sapient for Bain & Company

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  2008 Biotechnology/Pharmaceuticals

  Project: MS LifeLines Magazine & Newsletter: A Patient Retention Campaign
  Agency/Creator: Cramer for EMD Serono, Inc

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  2008 Consumer Goods

  Project: The Skinny on Mustard
  Agency/Creator: Genuine Interactive for Reckitt Benchiser (French's Mustard)

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  2008 Corporate Training and Support

  Project: Join Bain
  Agency/Creator: Sapient for Bain & Company

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  2008 Education and Learning

  Project: Firefly Watch
  Agency/Creator: Museum of Science for Museum of Science

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  2008 Educational Institution

  Project: Harvard Business School MBA site
  Agency/Creator: iFactory for Harvard Business School

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  2008 Entertainment/Sports

  Project: The Andromeda Strain - Wildfire Labs
  Agency/Creator: Pod Digital Design for A&E Television

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  2008 Financial Services

  Project: Charles River Ventures Corporate Web Site
  Agency/Creator: Hunt & Gather for Charles River Ventures

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  2008 Health & Fitness

  Project: Halifax Health Website
  Agency/Creator: Acsys Interactive for Halifax Health

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  2008 Interactive Marketer of the Year

  Project: -
  Agency/Creator: Liberty Mutual for Liberty Mutual

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  2008 Kids, ‘Tweens & Teens

  Project: FETCH! with Ruff Ruffman
  Agency/Creator: WGBH Interactive for WGBH Educational Foundation

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  2008 Media

  Project: Network World.com
  Agency/Creator: Network World, Inc for Network World, Inc

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  2008 Mobile

  Project: LaundryView Lite for Mac-Gray Corporation
  Agency/Creator: Pixel Bridge for Mac-Gray Corporation

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  2008 Non Profit & Government

  Project: Revels.org Website Redesign
  Agency/Creator: ISITE Design for Revels

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  2008 Online Commerce

  Project: Rockport Global Web Store
  Agency/Creator: GSI Interactive - a division of GSI Commerce for The Rockport Company, LLC

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  2008 Professional Services

  Project: EY Insight
  Agency/Creator: Molecular with Carat for Ernst & Young

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  2008 Real Estate

  Project: Rentomatic
  Agency/Creator: Investment Instruments Corp for Investment Instruments Corp

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  2008 Rich Internet Application (RIA)

  Project: Valassis 'PromoCircular'
  Agency/Creator: Valassis 1 to 1 Solutions for Valassis

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  2008 Technology

  Project: HP Showroom
  Agency/Creator: Oasis Technology Partners for Goodby, Silverstein and Partners

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  2008 Travel, Tourism, and Hospitality

  Project: Water Recreation Site
  Agency/Creator: Digitas for Holiday Inn

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  2008 Web 2.0 and Social Networking

  Project: Building Brand, Content and Capital through Facebook
  Agency/Creator: TripAdvisor for TripAdvisor