Finalists 2008

Becoming a finalist in the MITX Awards is no easy feat. We are proud to recognize over 1,000 organizations and their achievements over the past twelve years. Use the Sorting Fields above to view by year, category or agency/creator.

Applied Technology 2008

Project: kSPACE Geospatial
Agency/Creator: Beehive Media LLC for Sorouh Real Estate, Abu Dhabi
Project: BizUnite - Social Networking for Independent Businesses
Agency/Creator: Genuine Interactive for BizUnite
Project: Pixily - Bringing Paper to Life
Agency/Creator: Pixily for Pixily
Project: Digital Marketing Analytics Platform
Agency/Creator: Visual IQ for Liberty Mutual

Best Brand Campaign 2008

Project: John Hancock's Cursor Campaign
Agency/Creator: Fulgent Media Group for John Hancock
Project: Liberty Mutual Responsibility Project
Agency/Creator: Hill Holliday for Liberty Mutual
Project: Used Car Ambush
Agency/Creator: Mullen for General Motors Corp. (GM Certified Used Vehicles)
Project: National Grid Power of Action Campaign
Agency/Creator: Mullen with Firstborn for National Grid
Project: Declare Your Curiosity
Agency/Creator: WBZ TV for WBZ TV

Best Direct Response Campaign 2008

Project: How HubSpot “Got Found”
Agency/Creator: HubSpot for HubSpot
Project: Upromise Q108 Direct Campaign
Agency/Creator: Mullen for Upromise
Project: Comcast Business Class Spring Promotion Acquisition Campaign
Agency/Creator: OTOi, a One to One Interactive Company for Comcast
Project: Comcast SEM campaign
Agency/Creator: OTOi, a One to One Interactive Company for Comcast
Project: Make Music Globally for Tune Rooms, Inc
Agency/Creator: Stimulate Solutions, Inc. for Tune Rooms

Best Integrated Campaign 2008

Project: Boston.com - For locals. By locals.
Agency/Creator: Boston.com
Project: John Hancock's Cursor Campaign
Agency/Creator: Fulgent Media Group for John Hancock
Project: Boston.com: For locals. By locals.
Agency/Creator: Full Contact for Boston.com
Project: Liberty Mutual Responsibility Project
Agency/Creator: Hill Holliday for Liberty Mutual
Project: National Grid Power of Action Campaign
Agency/Creator: Mullen with Firstborn for National Grid
Project: Tufts Medical Center Brand Relaunch
Agency/Creator: PARTNERS+simons for Tufts Medical Center

Best Use of Mobile 2008

Project: TXT BCK (Text Back Service)
Agency/Creator: Dreaming Code
Project: IKEA Catalog "Find It" Sweeps
Agency/Creator: Valassis 1 to 1 Solutions for IKEA
Project: IKEA Brooklyn Grand Opening 'Get There Giveaway' Game
Agency/Creator: Valassis 1 to 1 Solutions for IKEA

Best Use of Search 2008

Project: Search Marketing - The Road to Success for Bernardi Auto Group
Agency/Creator: Charles River Interactive for Bernardi Auto Group
Project: Google and C-Sections?
Agency/Creator: Charles River Interactive for Genzyme
Project: Comcast SEM campaign
Agency/Creator: OTOi, a One to One Interactive Company for Comcast
Project: Harley-Davidson Paid Search Marketing 2008
Agency/Creator: Overdrive Interactive for Harley-Davidson

Best Use of Social Media 2008

Project: Burma It Cant Wait
Agency/Creator: Digital Influence Group for Fanista
Project: OleOle.com Website
Agency/Creator: Kel & Partners for OleOle.com
Project: BURN ALTER EGO
Agency/Creator: Sapient for Coca Cola
Project: Race to 3:1 Microsite
Agency/Creator: Valassis 1 to 1 Solutions for Valassis 1 to 1 Solutions

Best Use of Sponsorship 2008

Project: Comcast Pandora Sponsorship
Agency/Creator: OTOi, a One to One Interactive Company for Comcast
Project: Threat Meter
Agency/Creator: PJA Advertising + Marketing for Trend Micro

Best Use of Video 2008

Project: Reebok YourMove Brand Campaign
Agency/Creator: Carat for Reebok
Project: "Gary Busey on Business" by GotVMail
Agency/Creator: GotVMail Communications for GotVMail Communications
Project: Used Car Ambush
Agency/Creator: Mullen for General Motors Corp. (GM Certified Used Vehicles)
Project: World of Warcraft Machinima Music Video Contest
Agency/Creator: OTOi, a One to One Interactive Company for Comcast

Biotechnology/Pharmaceuticals 2008

Project: ConforMIS Website Redesign
Agency/Creator: Boston Interactive for ConforMIS
Project: MS LifeLines Magazine & Newsletter: A Patient Retention Campaign
Agency/Creator: Cramer for EMD Serono, Inc
Project: FullTerm.net Website Redesign
Agency/Creator: Greater Than One for Hologic
Project: Veramyst Product Launch
Agency/Creator: OTOi, a One to One Interactive Company for GlaxoSmithKline
Project: "The Lab of Tomorrow" Flash Microsite
Agency/Creator: PixelMEDIA, Inc. for Charles River Laboratories
Project: Invitrogen 2007 Online Annual Report
Agency/Creator: Weymouth Design for Invitrogen Corporation

Consumer Goods 2008

Project: Burton.com
Agency/Creator: Burton Syndicate for Burton Syndicate
Project: Reebok YourMove Brand Campaign
Agency/Creator: Carat for Reebok
Project: Dress to the Sevens with Tim Gunn
Agency/Creator: Digitas for Tide Total Care
Project: The Skinny on Mustard
Agency/Creator: Genuine Interactive for Reckitt Benchiser (French's Mustard)
Project: Nikon USA
Agency/Creator: Molecular for Nikon
Project: National Grid - Floe
Agency/Creator: Mullen for National Grid

Corporate Training and Support 2008

Project: MassMutual Recruiting & Careers Website
Agency/Creator: Genuine Interactive for MassMutual Financial Group
Project: MassMutual Recruiting & Careers Website
Agency/Creator: Genuine Interactive for MassMutual Financial Group
Project: Productive Business Dialogue Learning Simulation Course
Agency/Creator: Harvard Business Publishing for Harvard Business Publishing
Project: Ford GO!
Agency/Creator: Razorfish
Project: Join Bain
Agency/Creator: Sapient for Bain & Company
Project: Race to 3:1 Microsite
Agency/Creator: Valassis 1 to 1 Solutions for Valassis 1 to 1 Solutions
Project: Race to 3:1 Microsite
Agency/Creator: Valassis 1 to 1 Solutions for Valassis 1 to 1 Solutions

Education and Learning 2008

Project: WETA Adlit.org
Agency/Creator: Bridgeline Software, Inc. for WETA Washington D.C.
Project: Little League Coach Resource Center
Agency/Creator: Cramer for Little League Baseball & Softball
Project: Firefly Watch
Agency/Creator: Museum of Science for Museum of Science
Project: AlcoholEdu® for College
Agency/Creator: Outside The Classroom for Outside The Classroom
Project: Harvard Catalyst Web Site
Agency/Creator: Weymouth Design for Harvard Medical School CTSC Program

Educational Institution 2008

Project: Harvard Business School Alumni Services Awareness
Agency/Creator: Hunt & Gather for Harvard Business School
Project: Harvard Business School MBA site
Agency/Creator: iFactory for Harvard Business School
Project: Berkshire School Website
Agency/Creator: Magic Hour Communications for Berkshire School
Project: Vermont Law School
Agency/Creator: mediumbold, Inc. for Vermont Law School
Project: CPS - Chicago Public Schools
Agency/Creator: Sapient for Chicago Public School

Entertainment/Sports 2008

Project: Pontiac Game Changing Performance
Agency/Creator: Digitas for Pontiac
Project: Sacramento Kings 411
Agency/Creator: OTOlabs, a One to One Interactive Company for Sacramento Kings
Project: Fox Family Guy Star Wars Collection “Save the Couch!” Screenmate Game
Agency/Creator: OTOlabs, a One to One Interactive Company for Twentieth Century Fox Home Entertainment
Project: The Andromeda Strain - Wildfire Labs
Agency/Creator: Pod Digital Design for A&E Television
Project: Bob Dylan.com
Agency/Creator: PROD4ever for SonyBMG - Columbia Records

Financial Services 2008

Project: mortgage.com
Agency/Creator: Bridgeline Software, Inc. for Citibank
Project: Charles River Ventures Corporate Web Site
Agency/Creator: Hunt & Gather for Charles River Ventures
Project: BorrowSmart
Agency/Creator: IBM Interactive for Tuition Management Systems/KeyBank
Project: Virgin Money
Agency/Creator: Mullen for Virgin Money
Project: SimpleTuition.com
Agency/Creator: SimpleTuition, Inc. for SimpleTuition, Inc.

Health & Fitness 2008

Project: Halifax Health Website
Agency/Creator: Acsys Interactive for Halifax Health
Project: Beth Israel Deaconess Medical Center Web Site
Agency/Creator: BigBad, Inc. for Beth Israel Deaconess Medical Center
Project: My Student Body - Alcohol
Agency/Creator: Inflexxion, Inc.
Project: Aetna SmartSource
Agency/Creator: Mad*Pow for Aetna
Project: adidas miCoach
Agency/Creator: Molecular for adidas

Interactive Marketer of the Year 2008

Project: -
Agency/Creator: Liberty Mutual for Liberty Mutual

Kids, ‘Tweens & Teens 2008

Project: Poptropica.com
Agency/Creator: Family Education Network
Project: Quizilla
Agency/Creator: ISITE Design for Viacom / The N Network
Project: Quibblo- One World, Many Answers: Engaging Tweens and Teens with Quizzes
Agency/Creator: Pangea Media for Quibblo
Project: FETCH! with Ruff Ruffman
Agency/Creator: WGBH Interactive for WGBH Educational Foundation
Project: Engineer Your Life
Agency/Creator: WGBH Interactive for Extraordinary Women Engineers Coalition

Media 2008

Project: Network World.com
Agency/Creator: Network World, Inc for Network World, Inc
Project: Glide Magazine & Hidden Track
Agency/Creator: Pixel Bridge for Glide Publishing LLC

Mobile 2008

Project: E*TRADE Mobile Pro
Agency/Creator: E*TRADE FINANCIAL
Project: Fidelity Anywhere
Agency/Creator: Fidelity Investments for Fidelity Investments
Project: LaundryView Lite for Mac-Gray Corporation
Agency/Creator: Pixel Bridge for Mac-Gray Corporation

Non Profit & Government 2008

Project: Norman B. Leventhal Map Center at the Boston Public Library
Agency/Creator: Beehive Media LLC for Norman B. Leventhal Map Center at the Boston Public Library
Project: Revels.org Website Redesign
Agency/Creator: ISITE Design for Revels
Project: Today’s Military
Agency/Creator: Mullen for Dept. of Defense - JAMRS (Joint Advertising & Market Research Studies) Program
Project: Operating Engineers Benefit Fund Secure Portal
Agency/Creator: Pangea Media for Operating Engineers Local 3 Benefit Funds
Project: Operating Engineers Benefit Fund Secure Portal
Agency/Creator: Polar Design for Operating Engineers Local 3 Benefit Funds
Project: A Parent's Guide to the Teen Brain
Agency/Creator: WGBH Educational Foundation for Partnership for a Drug-Free America

Online Commerce 2008

Project: The Signature Shopping Experience at Borders.com: The Magic Shelf
Agency/Creator: Allurent for Borders
Project: Rockport Global Web Store
Agency/Creator: GSI Interactive - a division of GSI Commerce for The Rockport Company, LLC
Project: The Signature Shopping Experience at Borders.com: The Magic Shelf
Agency/Creator: Pixel Bridge for Borders
Project: Recycling Electronics Responsibly with Gazelle
Agency/Creator: Second Rotation for Second Rotation

Professional Services 2008

Project: FoleyHoag.com
Agency/Creator: Cramer for Foley Hoag
Project: Holland-Mark Website
Agency/Creator: Holland-Mark for Holland-Mark
Project:

MASSACHUSETTS INNOVATION & TECHNOLOGY EXCHANGE

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