General Categories
Applied Technology
An innovative or custom Web-based solution, tool or approach that automated or enhanced a current business/service process. The project could include, but is not limited to, online commerce, search functionality, data management, or transaction processing.
Biotechnology/Pharmaceuticals
Sites and/or titles related to companies, associations, or other organizations in the biotechnology and pharmaceutical sectors.
Consumer Goods
Sites and/or titles created to market directly to consumers. This applies both to retail products and the retailers who drive brand awareness, indirectly sell to consumers and/or drive consumers to retail outlets.
Corporate Training and Support
Sites, titles and/or solutions created to offer corporate training or support to customers, clients, employees, or others on behalf of a product or service, or to enable talent recruitment, benefits administration and other technology-enabled HR processes. This is distinct from the education categories.
Education and Learning
Sites and/or titles created with the primary goal of educating or providing e-learning to the audience.
Educational Institution
Sites and/or titles created to market an educational institution or programs within a school. This includes primary and secondary schools as well as higher education institutions.
Entertainment/Sports
Sites and/or titles created with the primary goal of entertaining an adult or teenage audience. This includes sites and/or titles created for sports teams, motion pictures, music, and games.
Financial Services
Sites and/or titles created for companies that market and/or sell financial products and/or services, such as banks, insurance companies and venture capital firms.
Health & Fitness
Sites and/or titles created for health and fitness providers to market or sell fitness and wellness products or services; and/or address issues or disseminate information concerning healthcare and wellness; and/or promote health or fitness facilities.
Kids, ‘Tweens & Teens
Sites and/or titles specifically targeted to a youth or teenage demographic.
Media
Online magazines, news sources or portals that offer a broad array of information and services. The content at these entities can be aggregated from a variety of sources or provided by one single source.
Mobile
Solution, site, and/or service intentionally designed for mobile audiences. Examples include, but are not limited to, a company website primarily designed for mobile use, a platform that enables efficient mobile viewing.
Nonprofit and Government
Sites and/or titles created for or by a nonprofit organization, government entity or program, political candidates’ campaigns and forums, and fundraising and charity programs. (Note: Sites whose primary mission is educational should be submitted into the appropriate Education category.)
Online Commerce
Transactional sites and/or titles that provide consumers online commerce and sales of any products or services.
Professional Services
Sites and/or titles created for a company that has a primary function of providing a service to other businesses. For example, this category includes, but is not limited to law firms, accounting firms, and advertising or public relations agencies.
Real Estate
Sites and/or titles created to market residential or commercial real estate companies, or to sell products or services related to real estate.
Rich Internet Application (RIA)
A website or online application with ‘desktop like’ features and functionality like drag and drop, sliders to change data, content layers, asynchronous server communication utilizing technology such as Ajax, Flash, Flex and Silverlight. Examples include, but are not limited to, widgets, gadgets, mash-ups, desktop applications, screen mates and modules.
Technology
Sites and/or titles created for a company that develops and/or provides technology products or services.
Travel, Tourism, and Hospitality
Sites and/or titles created for businesses in the hospitality, travel or tourism industries, such as hotels, restaurants, and airlines.
Web 2.0 and Social Networking
Public facing web site and services that aim to enhance community, creativity, information sharing, and collaboration in the form of online communities, hosted software as a service (SaaS), social-networking sites, wikis, blogs, and consumer generated content.