BIMA Categories
Best Brand Campaign
Awarded to the agency/marketer that demonstrates the most innovative and effective use of the interactive channel where the primary goal was branding. Entry should include details of the program goals, objectives, target, tactics, and results. Effectiveness will be measured by comparing results to initial goals or industry standards along with program impact on the brand.
Best Direct Response Campaign
Awarded to the agency/marketer that demonstrates the most innovative and effective use of the interactive channel where the primary goal was to acquire new customers, sales or leads. Entry should include details of the program goals, objectives, tactics, and results. Effectiveness will be measured by comparing results to previous efforts, industry standards or initial goals along with customer acquisition costs (directional/percentage results accepted).
Best Integrated Campaign
Awarded to the agency/marketer who devises the best integration across multiple media. This category will also consider how the interactive program is measured and its impact on the overall campaign. Entry should include samples of work across media and overall campaign effectiveness.
Best Use of Mobile
Awarded to the agency/marketer that demonstrates the most innovative and effective use of mobile marketing, including SMS, MMS and/or mobile display advertising. Entry should include details of the program goals, objectives, tactics and results.
Best Use of Search
Awarded to the agency/marketer demonstrating the most effective and innovative search program. Entries can be submitted across various search efforts, including paid and organic search, and highlighting any innovations around strategy, targeting, buying, and/or tracking. Entries should include campaign volume (estimates) as well as key results.
Best Use of Social Media
Awarded to the agency/marketer that executes the most innovative and effective strategy for an online marketing campaign that directed users to a specific action utilizing social media (e.g., online communities, blogs, word-of-mouth, social networks).
Best Use of Sponsorship
Awarded to the marketer/agency who devises the best digital sponsorship. This category will consider both media/creative integration, placement and overall results/impact. Entry should include program goals, objectives, samples of work and results.
Best Use of Video
Awarded to the agency/marketer that demonstrates the most innovative and effective use of any online video (pre-roll, in-banner, long form, viral etc.). Entry should include details of the program goals, objectives, tactics and results along with media and creative samples/clips.